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Our 9th Annual Super Forum may be behind us now, but we’re still buzzing with excitement because your encouraging feedback keeps rolling in! We had a great time hosting the event and can’t wait to see you next year (save the date: November 17-20, 2019), but until then, join us as we revel in seven Super Forum happenings that we can’t stop talking about. 1. Topic Pods Our Topic Pods were a big hit this year among attendees who got the chance to take advantage of them. If you had a quick question about nearly anything – engagement, strategy, implementations or integrations, Workspace, Real Magnet, Informz or Online Community platforms – all you ...
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Zenoss has been working with and using Higher Logic as the platform for our TechZen Community for over two years. Super Forum 2018 was a great opportunity to chat face to face with the Higher Logic team, peers in technology using the platform, and many other community thought leaders from around the world. After a productive and fun week at Super Forum, I paused to reflect and share my thoughts on the week. So here are the nine most descriptive song titles for Higher Logic Super Forum 2018. “I Want to Take You Higher” - Sly and the Family Stone The vision and road map laid out by the Higher Logic team at Super Forum 2017 ...
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6 people recommend this.
Hey guys! If you've worked with our automation rules, you probably already know about some of their capabilities, such as sending out templated emails and conversion trackers. Another excellent way to step up your automation rule game is to use them to add ribbons and badges to user profiles. Before we jump into the step-by-step instructions, I want to briefly speak to the differences, or lack thereof, between badges and ribbons. There is NO technical difference - easy, right? Badges and ribbons certainly have visual differences, but they serve the same gamification purpose and are added to profiles the same way. Your automation rules can be configured ...
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11 people recommend this.
One of the many things I love about Higher Logic is HUG, our user community. Not only is it where customers share tips & tricks and best practices with each other, it is also an incredibly active and vibrant place where people submit new ideas and feedback on just about every aspect of our product. While there’s lots and lots of things that we want (and are doing) with the front-end user-facing side of our products, there’s one theme we’ve been working on for the past several months that I want to introduce to you – the new admin experience. I believe that one of the ways we can help deliver the best experience for your customers, users, and members is ...
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Hi, all - a common question we get from admins is how to change an HL-managed community into an AMS-managed community. This is a fairly simple process, but it's important to understand the difference between AMS-managed communities and HL-managed communities so you can make sure you understand how each will function and be managed going forward: AMS-managed communities are communities that are created in your membership database (for most clients, that would be NetForum, Aptify, Personify, etc - in our jargon, we refer to this database as an AMS). This means that community membership is based on a classification sourcing from your membership database, ...
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Marketing automation   is no longer the future of email marketing — it’s the here and now. As with any new device, piece of technology, or platform, we need to adapt to what is relevant. Learning new tools can be hard, and finding the time to learn new tools can be even harder,   but we’re here to help . While we pride ourselves on the documentation and demonstrations we’re able to share with you, there really is no experience like working one-on-one with an industry expert – cue the Higher Logic Marketing Automation Managed Services Team . You’ve heard the buzz about marketing automation, and you’ve seen the   proof that it works  – so what’s ...
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4 people recommend this.
Hi, all - a common question we get from admins is how to add users to an HL-managed community using Automation Rules . This is a fairly simple process, but it's important to understand the difference between AMS-managed communities and HL-managed communities so you can make sure you understand how each will function and be managed going forward: AMS-managed communities are communities that are created in your membership database (for most clients, that would be NetForum, Aptify, Personify, etc - in our jargon, we refer to this database as an AMS). This means that community membership is based on a classification sourcing from your membership database, ...
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Hi, all - a common question we get from admins is how to add members of a Security Group to a new member created community. This is a fairly simple process, but it's important to understand the difference between AMS-managed Security Groups and HL-managed Security Groups so you can make sure you understand how each will function and be managed going forward: AMS-managed Security Groups are Security Groups that are created in your membership database (for most clients, that would be NetForum, Aptify, Personify, etc - in our jargon, we refer to this database as an AMS). This means that community membership is based on a classification sourcing from your ...
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11 people recommend this.
Hi, all - a common question we get from admins is how to set up Google Analytics such that it works with Google Tag Manager and sends analytic data back to Google so you can measure site traffic, bounce rates, and a myriad of other numbers. Below is a step-by-step guide to ensure your data is being measured properly. Set up a Google Analytics account . Take note of your Google Analytics Tracking ID . I'd recommend copying this into a Notepad doc or keeping the tab with it open off to the side somewhere. Go to https://www.google.com/analytics/tag-manager/use-policy and click the Sign In button in the upper right corner. Click on Google Tag Manager. ...
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Hi, all - a common question we get from admins is how to change an AMS-managed community into an HL-managed community. This is a fairly simple process, but it's important to understand the difference between AMS-managed communities and HL-managed communities so you can make sure you understand how each will function and be managed going forward: AMS-managed communities are communities that are created in your membership database (for most clients, that would be NetForum, Aptify, Personify, etc - in our jargon, we refer to this database as an AMS). This means that community membership is based on a classification sourcing from your membership database, ...
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We’ve always known we work with the best and brightest leaders in the association industry, but every now and again an event comes along to prove it. This year, it was the Salute to Association Excellence Awards. These awards are given out every year by Association Trends to recognize top leaders and rising stars in the association community. For the past 39 years, the Salute to Association Excellence has been one of the industry’s must-attend events in Washington, D.C., with over 500 association professionals attending every year. At this year’s event, nearly 40 Higher Logic clients were recognized. We’re honored to work with you and see the difference ...
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7 people recommend this.
While every association we work with is unique in one way or another, they all share a common goal: to attract new members.  As a result, we often help our clients develop new member recruitment strategies and tactics. And we consistently recommend that they develop some form of a Visitor’s Center for their website.  Since so many of us have been conditioned over the years to never buy a product or service until we’ve had the opportunity to try it out, we need to recognize that this same mentality holds true for association membership as well.  Prospective members want to get a tangible sense of what the experience of being a member is like before they ...
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It's that time of year again...time to recharge, regroup and re-evaluate the choices we've made over the past year. While you may have made some personal resolutions (and may have already made a few gym trips or gone to bed a little earlier to start out on the right foot), it's also a great time to make some resolutions for your community and where you would like it to be this time next year. At eConverse, the word we’re using in 2018 to drive our designs, configurations, strategy and innovation is “personalization”. We’re striving to deliver very specific member experiences based on their interests, roles and actions to provide them with just what they’re ...
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In this latest guest post Association Expert @Richard Gott looks at how associations are adapting their offerings to meet the needs of members today, and gives 10 practical tips to enable change. Question: If you were able to completely rebuild your membership organisation (and its current systems and processes) from scratch, would it look the same as it does today? I pitched that question to 10 association board members from a range of established associations based in the UK/Europe. All (without hesitation and a few with a knowing look) said no. Many associations were set up decades ago, to meet the very different member needs of yesteryear. ...
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Data science is one of the hottest new areas in business, but what exactly is data science – and how can you use it in your organization? At Super Forum 2017, Brad Klingenberg, VP of Data Science at Stitch Fix, dove into what data science is and what he’s learned from using it to help propel a Silicon Valley startup to success. According to Brad, data science is a combination of math, statistics, and technology that also encompasses artificial intelligence and machine learning. Many businesses use data science to help predict trends and make important decisions. Although it sounds math heavy and complicated, data science’s applications are more accessible ...
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Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which sometimes leads to success, but usually is a recipe for frustration. Luckily, Dr. Jonah Berger’s research has uncovered the exact opposite, and he came to Super Forum 2017 as a keynote speaker to discuss how his research shows people are actually quite predictable. Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of two books, Contagious: Why Things Catch On and ...
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Floyd Award Winners

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This year at Super Forum we had so much fun highlighting a few of our clients who went above and beyond with their community building. It was hard narrowing it down to pick just one team per category—we’re lucky to have many community experts as clients!—but we are very proud of the teams we chose as winners. So, without further ado, the winners of the 2017 Higher Logic Floyd awards are: Most Successful Online Community  Dynamics GP User Group Launched in 2013, the Dynamics GP User Group (GPUG) has successfully elevated a software user group into a member acquisition and retention titan. In 2017, they’ve experienced 60 percent non-member ...
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#HLSF17 Event App is Live

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The #HLSF17 Event Mobile App is live!  Make sure to download the conference App today. For iOS (Apple) users click here to download the App .  Google play (Android) users click here to download the App .  Once you do you'll be able to: Build your #HLSF17 Schedule Map out the exhibitors you'll visit Schedule 1x1 Consulting Time with Higher Logic staff Get the  411 on Logistics -- everything from Metro, maps, parking, hotel location, local weather to restaurant recommendations Go Social with an activity and photo feed, attendee profiles, event community and more Access Super Forum handouts and session materials Connect ...
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Hi, all - a common question we get from admins is how to create an HL-managed Security Group and add users to it. The good news is that all Super Admins have the ability to do this, and this can be useful when creating groups to email, sending to ad hoc lists, and a variety of other functions. Steps below: Create a new HL-Managed Security Group . Go to Admin > Users > Security > Add Users to HL Security Group and you will see the following: Export the Example CSV and fill in the columns with your users' information. Select the Security Group to which you'd like to add your list. Click the Upload CSV and Submit button to upload your ...
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Hi, all - a common question we get from admins is how to create and edit our HTML carousel, usually located on the homepage, as below: Fortunately, my colleague @Raymond Alexander has put together some comprehensive, step-by-step instructions on how to update this, located in our Product Q&A Resource Library . In the course of working on this, you may see that there are some differences in the old version of the HTML editor versus the new. You can toggle back and forth between the two versions via the blue bar at the top of your HTML content item, below: One of the main differences is that you will not be able to see all of the carousel images ...
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