Blogs

6 people recommend this.
Hi, all - a common question we get from admins is how to set up Google Analytics such that it works with Google Tag Manager and sends analytic data back to Google so you can measure site traffic, bounce rates, and a myriad of other numbers. Below is a step-by-step guide to ensure your data is being measured properly. Set up a Google Analytics account . Take note of your Google Analytics Tracking ID . I'd recommend copying this into a Notepad doc or keeping the tab with it open off to the side somewhere. Go to https://www.google.com/analytics and click the Sign In button in the upper right corner. Click on Google Tag Manager. Log in with the same ...
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Hi, all - a common question we get from admins is how to change an AMS-managed community into an HL-managed community. This is a fairly simple process, but it's important to understand the difference between AMS-managed communities and HL-managed communities so you can make sure you understand how each will function and be managed going forward: AMS-managed communities are communities that are created in your membership database (for most clients, that would be NetForum, Aptify, Personify, etc - in our jargon, we refer to this database as an AMS). This means that community membership is based on a classification sourcing from your membership database, ...
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We’ve always known we work with the best and brightest leaders in the association industry, but every now and again an event comes along to prove it. This year, it was the Salute to Association Excellence Awards. These awards are given out every year by Association Trends to recognize top leaders and rising stars in the association community. For the past 39 years, the Salute to Association Excellence has been one of the industry’s must-attend events in Washington, D.C., with over 500 association professionals attending every year. At this year’s event, nearly 40 Higher Logic clients were recognized. We’re honored to work with you and see the difference ...
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5 people recommend this.
While every association we work with is unique in one way or another, they all share a common goal: to attract new members.  As a result, we often help our clients develop new member recruitment strategies and tactics. And we consistently recommend that they develop some form of a Visitor’s Center for their website.  Since so many of us have been conditioned over the years to never buy a product or service until we’ve had the opportunity to try it out, we need to recognize that this same mentality holds true for association membership as well.  Prospective members want to get a tangible sense of what the experience of being a member is like before they ...
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6 people recommend this.
It's that time of year again...time to recharge, regroup and re-evaluate the choices we've made over the past year. While you may have made some personal resolutions (and may have already made a few gym trips or gone to bed a little earlier to start out on the right foot), it's also a great time to make some resolutions for your community and where you would like it to be this time next year. At eConverse, the word we’re using in 2018 to drive our designs, configurations, strategy and innovation is “personalization”. We’re striving to deliver very specific member experiences based on their interests, roles and actions to provide them with just what they’re ...
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2 people recommend this.
In this latest guest post Association Expert @Richard Gott looks at how associations are adapting their offerings to meet the needs of members today, and gives 10 practical tips to enable change. Question: If you were able to completely rebuild your membership organisation (and its current systems and processes) from scratch, would it look the same as it does today? I pitched that question to 10 association board members from a range of established associations based in the UK/Europe. All (without hesitation and a few with a knowing look) said no. Many associations were set up decades ago, to meet the very different member needs of yesteryear. ...
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Data science is one of the hottest new areas in business, but what exactly is data science – and how can you use it in your organization? At Super Forum 2017, Brad Klingenberg, VP of Data Science at Stitch Fix, dove into what data science is and what he’s learned from using it to help propel a Silicon Valley startup to success. According to Brad, data science is a combination of math, statistics, and technology that also encompasses artificial intelligence and machine learning. Many businesses use data science to help predict trends and make important decisions. Although it sounds math heavy and complicated, data science’s applications are more accessible ...
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1 person recommend s this.
Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which sometimes leads to success, but usually is a recipe for frustration. Luckily, Dr. Jonah Berger’s research has uncovered the exact opposite, and he came to Super Forum 2017 as a keynote speaker to discuss how his research shows people are actually quite predictable. Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of two books, Contagious: Why Things Catch On and ...
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Floyd Award Winners

7 people recommend this.
This year at Super Forum we had so much fun highlighting a few of our clients who went above and beyond with their community building. It was hard narrowing it down to pick just one team per category—we’re lucky to have many community experts as clients!—but we are very proud of the teams we chose as winners. So, without further ado, the winners of the 2017 Higher Logic Floyd awards are: Most Successful Online Community  Dynamics GP User Group Launched in 2013, the Dynamics GP User Group (GPUG) has successfully elevated a software user group into a member acquisition and retention titan. In 2017, they’ve experienced 60 percent non-member ...
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#HLSF17 Event App is Live

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The #HLSF17 Event Mobile App is live!  Make sure to download the conference App today. For iOS (Apple) users click here to download the App .  Google play (Android) users click here to download the App .  Once you do you'll be able to: Build your #HLSF17 Schedule Map out the exhibitors you'll visit Schedule 1x1 Consulting Time with Higher Logic staff Get the  411 on Logistics -- everything from Metro, maps, parking, hotel location, local weather to restaurant recommendations Go Social with an activity and photo feed, attendee profiles, event community and more Access Super Forum handouts and session materials Connect ...
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Hi, all - a common question we get from admins is how to create an HL-managed Security Group and add users to it. The good news is that all Super Admins have the ability to do this, and this can be useful when creating groups to email, sending to ad hoc lists, and a variety of other functions. Steps below: Create a new HL-Managed Security Group . Go to Admin > Tools > Data Sync > Add Users to HL Security Group and you will see the following: Export the Example CSV and fill in the columns with your users' information. Select the Security Group to which you'd like to add your list. Click the Upload CSV and Submit button to upload ...
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Hi, all - a common question we get from admins is how to create and edit our HTML carousel, usually located on the homepage, as below: Fortunately, my colleague @Raymond Alexander has put together some comprehensive, step-by-step instructions on how to update this, located in our Product Q&A Resource Library . In the course of working on this, you may see that there are some differences in the old version of the HTML editor versus the new. You can toggle back and forth between the two versions via the blue bar at the top of your HTML content item, below: One of the main differences is that you will not be able to see all of the carousel images ...
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Super Forum 1x1 Consulting

3 people recommend this.
Enrollment for 1x1 consulting at Super Forum is now open! 1x1 consulting has always been one of the most highly rated parts of Super Forum. Who wouldn’t love the chance to sit down with a Higher Logic expert and ask questions? Before you sign up, here’s what you need to know: This year consulting starts on Sunday, from 1:00 PM to 5:00 PM, and goes through the entire event. Consulting times on Monday are: 10:45 AM to 11:45 AM, 12:45 PM to 1:45 PM, 2:00 PM to 3:00 PM, 3:30 PM to 4:30 PM Consulting times on Tuesday are: 10:15 AM to 11:15 AM, 1:15 PM to 2:15 PM, 2:45 PM to 3:45 PM Your 1x1 session lasts 25 minutes and is with ...
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2017 Super Forum Program

9 people recommend this.
I'm very excited about this year’s Super Forum program . If you haven’t had a chance to take a look, it’s worth the read. We have over 40 breakout sessions that include thought leaders , customer-lead case studies, workshops, how-to’s and product training. There is something for every level and type of Higher Logic client. Here are some of the highlights: Educational Tracks: We love creating educational tracks to help attendees decide which sessions they’ll find most valuable for their goals. This year, we have several tracks that anyone could benefit from: Community Management, Higher Logic Platform Management/Technical Guidance, ...
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When it comes to making online purchases, customers want it to be quick, easy and straight-forward. The same is true with event registration. Here are some tips for streamlining your registration process and giving your customers a great purchase experience. 1. Identify Attendee Personas Do you have different kinds of attendees coming to your event? For instance, speakers, students, and exhibitors are all different kinds of attendees. Each one may require a different registration process. Exhibitors may need to select their company’s booth placement and students may pay less than full conference attendees. Identify all your possible attendee types and ...
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5 people recommend this.
In DC the humidity is finally receding, the leaves are beginning to change … must mean Super Forum is around the corner! We always look forward to Super Forum and work hard to craft a unique event each year. A few things are going to stay the same—the venue, the networking opportunities, a fun party, SWAG!—but we have a few new items up our sleeve. So what is going to make 2017 different from all the rest? Here are the top three things I’m looking forward to: Keynote Speakers Like Never Before We have two awesome keynote speakers lined up this year. First, we have Wharton professor, best-selling author and word-of-mouth marketing ...
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1 person recommend s this.
2017 has been a year of movement in the community space. At Higher Logic, we acquired two companies ( Socious and Kavi ), Vista Equity Partners acquired Lithium in the spring, Jive was acquired by Aurea earlier this summer and, now, Jive is in the news again. This time, Lithium has acquired Jive-x customers and their codebase, again changing the online community landscape. (Just for a little background: Jive-x is for external communities (customers, partners) and Jive-n is for internal communities (employees). So what does all this change mean for those of us in the community industry? And what can we expect going forward? ...
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6 people recommend this.
Do you want to bring well-deserved attention to your site or community manager? For the first time ever, you can nominate your organization for the  2017 Super Forum Floyd Awards ! This year, you have five opportunities to submit your organization for its well-deserved recognition across the HUG community. You can also defend your title by submitting a short video explaining why your organization and/or employee deserves the award (nothing fancy- an iPhone video works perfectly).  Check out the award categories below and  start nominating :  Most Successful Online Community Your community rocks! Whether it was a successful launch or continued strong ...
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8 people recommend this.
Hi, all - a common question we get from admins is how to create a vanity URL (a shortened URL with an easy-to-remember path) for certain pages that they may be promoting via print or other marketing collateral. The good news is that for most pages, this is a built in feature - in our jargon, we call the field where you would add the vanity URL's name the pagecode . If you go into the setup of any page on the site, you will see this field, here: That means that in this case, if you simply put http://hug.higherlogic.com/blogs into your URL address bar, you'll go to our blogs page, here . As you can see when you click on that link, the actual URL path ...
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8 people recommend this.
We’re only halfway through 2017, but it’s been a big year for us at Higher Logic! Why? As we have done every year since our inception, we continually strive to improve our products, our team, and our impact -- because, at the end of the day, we measure our success by the success and satisfaction of our customers. Over the past six months we’ve really focused on growing and expanding the value we bring to our customers. We jump-started the year with the acquisition of Socious in January followed just one month later with the acquisition of Kavi .    Now we have three offices—Arlington, VA, Mesa, AZ, and Portland, OR—have expanded our teams, have ...
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